![]() Cox/Getty Images The Super Bowl halftime show has been a star-studded spectacle since the 1990s. The Weeknd Is Spending 7 Million of His Own Money on the Super Bowl Halftime Show WHAT By Mehera Bonner The Weeknd is just days away from his Super Bowl halftime performance, and. 7 performance, the singer is set to release a compilation with 18 of his biggest hits, including "Can't Feel My Face," "Starboy," "The Hills" and "Love Me Harder," his collaboration with Ariana Grande. The Weeknd reportedly spent 7 million of his own money on the halftime show. Maroon 5 headlined in 2019.Īhead of his Feb. Last year, Jennifer Lopez and Shakira wowed audiences as the first Latinas to ever headline the Super Bowl Halftime show. His soulful uniqueness has defined a new generation of greatness in music and artistry," JAY-Z said in a statement then. Read on to find out how much The Weeknd is. "The Weeknd has introduced a sound all his own. With The Weeknd set to perform at the 2021 halftime show, hes taking no risks and is even pitching his own money to ensure a seamless performance. JAY-Z - who's in charge of advising on musical events - described The Weeknd as an "extraordinary performer" who is going to put on "an extraordinary experience." He said his personal favorite Super Bowl halftime show. Want to get the biggest stories from PEOPLE every weekday? Subscribe to our new podcast, PEOPLE Every Day, to get the essential celebrity, entertainment and human interest news stories Monday through Friday. The Weeknd is making sure that he gives a memorable performance at Superbowl 2021 halftime show and the cost is not a concern. The Weeknd seems to want to keep up the tradition: He said that he planned to spend 7 million of his own money to enhance the performance. I'm humbled, honored and ecstatic to be the center of that infamous stage this year," he said in a press release. "We all grow up watching the world's biggest acts playing the Super Bowl and one can only dream of being in that position. Odds are that the Weeknd will more than recoup what he spent on the halftime show thanks to him putting all his heart and soul into it.The Weeknd's appearance at Super Bowl LV was announced in November, when he shared that he'd be "performing on the iconic stage." Likewise, Justin Timberlake's 2018 Super Bowl halftime performance was responsible for a 534 percent increase in his music sales. The Weeknd blew the crowd away with a Super Bowl halftime show that preserved all the unnerving neon vibes of his hit 2020 song Blinding Lights, which means it was mission accomplished for a. Lady Gaga, for example, took part in the 2017 Super Bowl halftime, and her music sales skyrocketed by over a thousand percent. As it turns out, literally every artist who has gone on stage during Super Bowl halftime has received a huge windfall that can be traced back to their performance. And the superstar himself is putting tons of his own money into the performance, apparently: The Weeknd spent 7 million of his own money on production costs for his Super Bowl halftime show, his. Actually, it's exactly like that - except NFL exposure is worth more than money. Now, this sounds like one of those horror stories where an artist is offered exposure instead of money. In a roundabout kind of way, the Weeknd essentially paid the NFL to perform he sunk $7 million into the halftime show to make it exactly what he wanted it to be (via Billboard). The Weeknd’s Super Bowl LV halftime show was interesting, to say the least. Following the performance, fans took to social media saying that it was the greatest halftime performance theyve ever seen. The Weeknd spent 7mil of his own money to produce his Super Bowl halftime show Posted by Ramon Gonzales in News on FebruThe R&B megastar invested in himself to perform on one of the biggest stages of the year. And on Sunday, we saw that vision come to life. ![]() The NFL hides many Super Bowl halftime show secrets, but the organization's biggest closet skeleton is that it has never paid a single halftime performer, and the Weeknd is no exception. In January, it was revealed that The Weeknd spent 7 million of his own money to make the halftime show what he envisioned.
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